design

Storytelling

Posted on January 25th, 2016 by John Bessant

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Metaphor

Posted on February 9th, 2015 by John Bessant

Metaphor is a powerful tool for generating fresh insights in creative problem-solving.  It helps us ‘get out of the box’ in our thinking and offers new perspectives on problems we are trying to solve. See also analogy, brainstorming  

Analogies

Posted on February 8th, 2015 by John Bessant

Analogies offer a powerful way to generate new ideas based on linking similar worlds or properties to give fresh a fresh perspective. See also levels of abstraction, DOME project

Levels of abstraction

Posted on February 3rd, 2015 by John Bessant

Levels of abstraction This is a tool to help identify new insights and solutions by searching for analagous problems in other fields. See also analogies, DOME project, cause and effect diagram, and frequency chart

Intelligent design

Posted on December 6th, 2014 by John Bessant

This is a report exploring the ways in which design thinking can contribute to effective innovation. AIM Executive Briefing Intelligent Design

UK Design Council

Posted on August 31st, 2014 by John Bessant

The UK Design Council has been actively promoting a design approach to innovation for many years.  On its website there is a rich set of case examples, many with video illustration.

Gordon Murray Design

Posted on June 23rd, 2014 by Sarah Booth

Gordon Murray Design

Gordon Murray Design

Posted on September 3rd, 2013 by John Bessant

Gordon Murray Design