Eric von Hippel – Lead user studies



This video is part of a series featuring Professor Eric von Hippel of MIT and sponsored by 3M. In this film the theme is Lead user studies – Identifying emerging market needs.

Others in the series include

Overview of the lead user process
Launching your lead user study
Interviewing methods for lead user project teams
Identifying emerging market needs (this video)
Identifying lead users
Developing solution concepts

More resources around this theme of user-led innovation can be found on Eric’s website:

Eric von Hippel website

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