We spend a lot of time worrying about the ‘front end’ of innovation – how to create new business models around products and services. But what happens when the project succeeds, and the new product or service is launched? If a new idea is to have impact (commercially or socially) then it needs to move to scale. People have to adopt it in large numbers, the ideas need to spread, the concepts diffuse. And it’s here, on the journey to scale, that we find a number of roadblocks, potholes and other obstacles to long-term innovation success.
This blog piece explores some of the challenges on the journey to scale and some of the signposts which might help navigate the journey.
(You can find a podcast version here, and a film version here.