‘It’s ok to buy status, just don’t overpay’ – A Case Study on Greats Whether they are developing a new product for an established company, or starting a business completely from scratch, the first step on any entrepreneur’s journey is finding an opportunity. For many of the most innovative entrepreneurs, this step is characterised by
user led innovation
The innovation landscape has changed profoundly in the past decade and there is now considerable emphasis on opening up to new sources of knowledge and to the ideas of users in particular. In this report you can find an overview of some of these key trends and the emerging properties which they offer. Open_Collective_Innovation
Ethnography One of the problems with market research is that asking people questions about their preferences, wishes and needs may not give the full picture. For many reasons people often say something different to how they actually behave. For this reason a useful addition to the market research toolkit is ethnography. This is a
In this video John Bessant talks about some of the challenges and opportuntties in the world of open collective innovation
In this TED talk Jimmy Wales explains some of the ideas behind Wikipedia and the use of open source approaches to its development
Joseph’s You aren’t going to find any technicolor dreamcoats just yet but for shoes, jewellery, accessories, even a DIY crocheted beanie hat, you might want to add Joseph’s to your shopping list. For the past year a new shop just off the main pedestrian precinct in Nuremberg has been offering a glimpse into the
Yellowberry case study This case describes a start-up in the field of teenage clothing and highlights a number of themes including user-led innovation.
Local Motors Case Study This case explores a vibrant community of enthusiasts sharing ideas to co-create cars and other vehicles.
Lynne Maher transcript
This TED Talk video offers a good example of user needs driving innovation in low income contexts. When he realized his wife had to choose between buying family meals and buying her monthly “supplies,” Arunachalam Muruganantham vowed to help her solve the problem of the sanitary pad.