Innovation strategy

Evolution of the Bicycle

This resource looks at the idea of innovation life cycles and patterns of change, using the example of the evolution of the bicycle from many experiments through to the emergence of a dominant design Click to view case study: The evolution of the bicycle

Corning

This case looks at Corning and how the company has built a strong position through innovation management over many decades Click to view case study: Corning-Glass

Marshalls

This case looks at the evolution of the Marshall Group of companies form their early beginnings in the motor trade at the turn of the twentieth century to a strong position today in global aerospace. It highlights the importance of learning and capability development in innovation strategy Click to view case study: Marshalls

Adidas

This case explores how Adidas, the sports goods manufacturer, has been working with open and user led innovation approaches to revise the ‘front end’ of its innovation processes and move along the emerging trajectory of ‘mass customization’ Click here to view Adidas

Minimonos – Melissa Clark-Reynolds

‘Minimonos’ is an online game aimed at children which currently has around 250,000 players and is growing fast. (www.minimonos.com) It has a particular focus on sustainability and is a great illustration of the innovation space opening up in this area. In this video interview the company’s founder (and Alpha-Monkey!) Melissa Clark-Reynolds gives some great insights

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