This is an activity designed to help explore using the 4Ps framework. There is also an interactive quiz based on this approach – click here For more information on the 4Ps tool click here
Innovation strategy
Classifying innovation activity
This is an activity designed to help think about classifying innovation
Tim Jones and Growth Champions
This is a link to a short interview with Tim about his work linking innovation to growth and value creation. And this is a longer interview with Tim on the same theme.
Oliver Gassman on business models
This is a short video interview with Professor Oliver Gassman , talking about business model innovation which was the subject of his keynote speech at the ISPIM 2014 conference in Dublin.
Activity: Exploring social entrepreneurship
This activity is based on the Eastville Community Shop case study. It is designed to explore aspects of creating and operating a social enterprise. Click here: Social entrepreneurship Activity
The Maker revolution
New technologies around computer-aided design and manufacturing have finally matured to the point where almost anything you can imagine can be made using technologies like 3-D printing. In these videos Chris Anderson, of ‘Wired’ magazine, discusses the implications of this new industrial revolution. Video 1 Video 2
Disruptive innovation
In these two videos Professor Clayton Christensen explains his theory of disruptive innovation Extended lecture: Short version:
Fujifilm
This case looks at how Fujifilm responded to the major changes in the photographic industry as a consequence of the emergence of digital imaging. Click to view case study: Stefan Kohn Disruptive Innovations Fuji Film
Polaroid
The problems which eventually dragged a famous technological innovator down into Chapter 11 bankruptcy are well-described in this presentation by Christian Sandstrom of Chalmers University. It is a good case because it highlights the deep difficulties involved – this wasn’t simply a matter of blindly missing the technological point but a much more challenging issue
Tesco Goes West
Professor Michelle Lowe (Southampton University)has been making an extensive longitudinal study of the entry of the UK retailer, Tesco, into the US market. This involved significant innovation along a number of dimensions including opening up new market positions, developing supply chains and rethinking the product/service offering. Her case study ‘Tesco Fresh and easy’ is also

Activities
- Using the 4Ps approach to explore innovation space
- Uses for ….
- Uses for …
- TRIZ
- The Way We Do Things Around Here
- Success and Failure in Innovation
- Strategic planning for implementation
- Strategic advantage through knowledge
- Strategic advantage through innovation
- SPOTS – an audit framework for new product or service development

Cases

Deeper Dives
