Say the word ‘frugal’ – and it conjures images of making do, eking out scarce resources, managing on a shoestring. And in the world of innovation there are plenty of examples where this principle has triggered interesting solutions. For example Alfredo Moser’s idea of re-using Coke bottles as domestic lighting in the favelas of
Suzana Moreira transcript
Frugal innovation is a term increasingly used to describe an approach to innovation which is simple and sustainable. It grew out of experiences in locations where shortages of key resources required ingenious solutions to problems and where the simplicity of such innovations permits their widespread diffusion.
This is an interview with Suzana Moreira of Mowoza.com Originally set up as a way of connecting migrant workers with their families back home and allowing cash transfers to support purchase of food, books and other needs, the business has developed into a a simple-to-use mobile commerce service; conveniently and efficiently giving informal cross-border traders instant access