This is a case study of an ambitious innovation project in the field of electric vehicles. It demonstrates the challenges of adoption and diffusion and some of the issues in managing a large-scale start-up venture. Better place An excellent review of business models for electric vehicles is available from the Cambridge Service Alliance 2015
Adoption and diffusion
Market research toolkit
This toolkit contains a number of tools which can be used to help with aspects of market research.

Activities

Cases

Deeper Dives
- Sector Innovation Patterns
- Search strategies for peripheral vision
- Responsible innovation framework
- Policy Deployment Cases
- Intelligent design
- High involvement innovation – deep dive
- Deep dive: Frugal innovation
- Deep dive – Supply chain learning
- Deep dive – Servitization
- Deep dive – Open and user led innovation – OUI
