This is a case study of an ambitious innovation project in the field of electric vehicles. It demonstrates the challenges of adoption and diffusion and some of the issues in managing a large-scale start-up venture. Better place An excellent review of business models for electric vehicles is available from the Cambridge Service Alliance 2015
Adoption and diffusion
Market research toolkit
This toolkit contains a number of tools which can be used to help with aspects of market research.
- Using the 4Ps approach to explore innovation space
- Uses for ….
- Uses for …
- The Way We Do Things Around Here
- Success and Failure in Innovation
- Strategic planning for implementation
- Strategic advantage through knowledge
- Strategic advantage through innovation
- SPOTS – an audit framework for new product or service development