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This video is part of a series featuring Professor Eric von Hippel of MIT and sponsored by 3M. In this film the theme is Identifying lead users. Others in the series include Overview of the lead user process Launching your lead user study Interviewing methods for lead user project teams Identifying emerging market needs Identifying
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Interview with Girish Prabhu. Girish talks about experiences with developing innovations for ‘bottom of the pyramid’ applications. There is a transcript of the interview below: Girish Prabhu I: We’re very fortunate today to have with us Girish Prabhu who is the director for User Business Design Innovation with Srishti Labs in India. Girish, thank
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This case explores how Adidas, the sports goods manufacturer, has been working with open and user led innovation approaches to revise the ‘front end’ of its innovation processes and move along the emerging trajectory of ‘mass customization’ Click here to view Adidas