user-led innovation

Greats – start-up case study in the sneaker industry

‘It’s ok to buy status, just don’t overpay’ – A Case Study on Greats Whether they are developing a new product for an established company, or starting a business completely from scratch, the first step on any entrepreneur’s journey is finding an opportunity. For many of the most innovative entrepreneurs, this step is characterised by

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Deep dive – Open and user led innovation – OUI

The innovation landscape has changed profoundly in the past decade and there is now considerable emphasis on opening up to new sources of knowledge and to the ideas of users in particular.  In this report you can find an overview of some of these key trends and the emerging properties which they offer. Open_Collective_Innovation

Ethnography

Ethnography   One of the problems with market research is that asking people questions about their preferences, wishes and needs may not give the full picture. For many reasons people often say something different to how they actually behave. For this reason a useful addition to the market research toolkit is ethnography. This is a

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Joseph’s

Joseph’s   You aren’t going to find any technicolor dreamcoats just yet but for shoes, jewellery, accessories, even a DIY crocheted beanie hat, you might want to add Joseph’s to your shopping list. For the past year a new shop just off the main pedestrian precinct in Nuremberg has been offering a glimpse into the

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Yellowberry

Yellowberry case study  This case describes a start-up in the field of teenage clothing and highlights a number of themes including user-led innovation.

Local Motors

Local Motors Case Study  This case explores a vibrant community of enthusiasts sharing ideas to co-create cars and other vehicles.

Arunachalam Muruganantham – user innovation

This TED Talk video offers a good example of user needs driving innovation in low income contexts.  When he realized his wife had to choose between buying family meals and buying her monthly “supplies,” Arunachalam Muruganantham vowed to help her solve the problem of the sanitary pad.