strategy

Dragons’ Den activity

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This activity is designed to help explore challenges in strategic selection and in presenting ideas to potential sponsors and supporters. Dragons den See also Business case and Business Model Canvas in the Toolkit    

Fujifilm

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This case looks at how Fujifilm responded to the major changes in the photographic industry as a consequence of the emergence of digital imaging. Click to view case study: Stefan Kohn Disruptive Innovations Fuji Film

Tesco Goes West

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Professor Michelle Lowe (Southampton University)has been making an extensive longitudinal study of the entry of the UK retailer, Tesco, into the US market. This involved significant innovation along a number of dimensions including opening up new market positions, developing supply chains and rethinking the product/service offering. Her case study ‘Tesco Fresh and easy’ is also

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Marshalls

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This case looks at the evolution of the Marshall Group of companies form their early beginnings in the motor trade at the turn of the twentieth century to a strong position today in global aerospace. It highlights the importance of learning and capability development in innovation strategy Click to view case study: Marshalls

Adidas

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This case explores how Adidas, the sports goods manufacturer, has been working with open and user led innovation approaches to revise the ‘front end’ of its innovation processes and move along the emerging trajectory of ‘mass customization’ Click here to view Adidas

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