open innovation

Frank Piller on mass customization

In this video interview Frank Piller talks about some of the challenges in exploiting the new ‘mass customization’ opportunities and the implication of the ‘3D printing ‘revolution’ for business models. Frank Piller interview

Roy Sandbach – Connect and Develop at Procter and Gamble

Roy Sandbach works as a Research Fellow in Procter and Gamble. This interview looks at P&G’s approach to ‘open innovation’ – ‘Connect and develop’ – and how it plays out within the organization. Roy gives a variety of examples and highlights some of the key challenges facing a large organization in this new innovation landscape.

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Eric von Hippel – Lead user studies

This video is part of a series featuring Professor Eric von Hippel of MIT and sponsored by 3M. In this film the theme is Lead user studies – Identifying emerging market needs. Others in the series include Overview of the lead user process Launching your lead user study Interviewing methods for lead user project teams

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Opening up healthcare innovation

This report looks at the potential for opening up healthcare through innovations based on internet and social networking Click here to view case study: AIM_Healthcare_EB_FINAL You can also download this report – and many others on the innovation theme – from the AIM website AIM website and search through their ‘Executive Briefings’

Eric von Hippel/ 3M – Identifying Lead Users

This video is part of a series featuring Professor Eric von Hippel of MIT and sponsored by 3M. In this film the theme is Identifying lead users. Others in the series include Overview of the lead user process Launching your lead user study Interviewing methods for lead user project teams Identifying emerging market needs Identifying

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Adidas

This case explores how Adidas, the sports goods manufacturer, has been working with open and user led innovation approaches to revise the ‘front end’ of its innovation processes and move along the emerging trajectory of ‘mass customization’ Click here to view Adidas

David Simoes Brown

In this video interview David Simoes-Brown of 100% Open talks about some of the innovation management challenges involved in working with the new ‘open innovation’ environment. More about the company and some case studies and examples can be found at: http://www.100open.com/