NPD game 2015 This is a game designed to illustrate some of the key issues in developing new products and services
Implementing a new product development system at ABC Electronics This case describes problems in managing new product development and the process of designing and implementing solutions based on a stage-gate system.
This resource gives an overview of the importance of team roles. Teambuilding (1) It is based on the work of Meredith Belbin and more information about his description of team roles can be found here A version of the questionnaire which will allow you to assess your own and other team roles can be found here
Strategic planning for implementation is an activity designed to help explore issues in moving from an idea to something which creates value.
Natura case. This is a case of a Brazilian company which has grown significantly on the back of providing sustainable cosmetics products and related services.
Click Here to Download the ABC Electronics Case Study
Click here to view case study: Philips
This is another in the series of innovation cases which illustrate the learning possibilities from apparent failure. Salge_Case2 It forms part of research for the Peter Pribilla Foundation.
This activity involves using QFD – quality function deployment – to explore innovation in the luxury car maker, Lexus. Lexus QFD Case For more information on QFD see the Innovation Toolkit.