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This is a case study of an ambitious innovation project in the field of electric vehicles. It demonstrates the challenges of adoption and diffusion and some of the issues in managing a large-scale start-up venture. Better place An excellent review of business models for electric vehicles is available from the Cambridge Service Alliance 2015
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innovation isn’t easy This is an activity designed to explore some of the difficulties in making innovation happen.
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This is a video interview with Michael Bartl of Hyve, a German consultancy which specialises in innovation management. It explores the use of new approaches to ‘crowdsource’ ideas and identify user needs. There is a transcript of this interview here.
