Metaphor is a powerful tool for generating fresh insights in creative problem-solving.  It helps us ‘get out of the box’ in our thinking and offers new perspectives on problems we are trying to solve. See also analogy, brainstorming  


Analogies offer a powerful way to generate new ideas based on linking similar worlds or properties to give fresh a fresh perspective. See also levels of abstraction, DOME project

Levels of abstraction

Levels of abstraction This is a tool to help identify new insights and solutions by searching for analagous problems in other fields. See also analogies, DOME project, cause and effect diagram, and frequency chart

Intelligent design

This is a report exploring the ways in which design thinking can contribute to effective innovation. AIM Executive Briefing Intelligent Design

UK Design Council

The UK Design Council has been actively promoting a design approach to innovation for many years.  On its website there is a rich set of case examples, many with video illustration.