Click here for more
design
Metaphor
Metaphor is a powerful tool for generating fresh insights in creative problem-solving. It helps us ‘get out of the box’ in our thinking and offers new perspectives on problems we are trying to solve. See also analogy, brainstorming
Analogies
Analogies offer a powerful way to generate new ideas based on linking similar worlds or properties to give fresh a fresh perspective. See also levels of abstraction, DOME project
Levels of abstraction
Levels of abstraction This is a tool to help identify new insights and solutions by searching for analagous problems in other fields. See also analogies, DOME project, cause and effect diagram, and frequency chart
Intelligent design
This is a report exploring the ways in which design thinking can contribute to effective innovation. AIM Executive Briefing Intelligent Design
UK Design Council
The UK Design Council has been actively promoting a design approach to innovation for many years. On its website there is a rich set of case examples, many with video illustration.
Gordon Murray Design
Gordon Murray Design
Gordon Murray Design
Gordon Murray Design