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creativity
Pixar case study
Pixar is one of the most successful animation studios in the world. Recently bought by Disney it has a long track record of innovation and this case explores some of the underlying management approaches which it has learned and embedded.
Stephen Johnson – Where good ideas come from
In this TED talk Stephen Johnson explains how ideas emerge and connect to enable innovation.
Activity – Improving a service process
Think about a service process which you have been involved in recently – a visit to the bank, shopping, waiting in a restaurant, booking tickets online, etc. Now try using some of the tools below – or others you can think of – to explore ways in which this process could be improved.
Mind-Mapping
Mind-mapping is a powerful tool to help explore problems and assist search for patterns and connections. You can find a brief explanation here And more details here.
Activity – Blocks to creativity
Activity – Blocks to creativity
Deep dive: Frugal innovation
Frugal innovation is a term increasingly used to describe an approach to innovation which is simple and sustainable. It grew out of experiences in locations where shortages of key resources required ingenious solutions to problems and where the simplicity of such innovations permits their widespread diffusion.
5 whys
5 whys This simple but powerful tool can help strip away the apparent problem to get through to the root problem which is the one we need to solve.
How to statements
How to statements A useful tool in creative problem solving is the ‘how to’ statement which provides a powerful way of reframing the problem. For example, consider the problem of a city council concerned with the amount of graffiti being scrawled on bridges, walls, trains and other surfaces. It regularly receives
Metaphor
Metaphor is a powerful tool for generating fresh insights in creative problem-solving. It helps us ‘get out of the box’ in our thinking and offers new perspectives on problems we are trying to solve. See also analogy, brainstorming

Activities
- Using the 4Ps approach to explore innovation space
- Uses for ….
- Uses for …
- TRIZ
- The Way We Do Things Around Here
- Success and Failure in Innovation
- Strategic planning for implementation
- Strategic advantage through knowledge
- Strategic advantage through innovation
- SPOTS – an audit framework for new product or service development

Cases

Deeper Dives
