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Benchmarking in the automobile industry This case provides an illustration of benchmarking. The particular project it describes led to the emergence of ‘lean thinking’ as an approach which has had major impact in manufacturing, service and the public sector.
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This activity helps explore the idea of building and exploiting innovative capabilities
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This is a link to a short interview with Tim about his work linking innovation to growth and value creation. And this is a longer interview with Tim on the same theme.
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The paper aeroplane exercise is a simple group activity which helps explore some of the core topics in innovation strategy.