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Activity: Sources of innovation Where do innovations come from? Use the chapter in the book on ‘Sources of innovation’ to give you some ideas. Try and generate a list to populate the table below with examples. Source of innovation Examples R&D laboratories New drugs in pharmaceutical industry Market research New or improved
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Think about a service process which you have been involved in recently – a visit to the bank, shopping, waiting in a restaurant, booking tickets online, etc. Now try using some of the tools below – or others you can think of – to explore ways in which this process could be improved.
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Mind-mapping is a powerful tool to help explore problems and assist search for patterns and connections. You can find a brief explanation here And more details here.
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Activity – Blocks to creativity
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Activity: Frugal innovation This is an approach to innovation which is based on the principle of simplification – finding solutions to a problem which solve the problem but without adding unnecessary costs or adding unwanted functions. A description can be found in the ‘Deep dive’ section of the Portal and some case examples include
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5 whys This simple but powerful tool can help strip away the apparent problem to get through to the root problem which is the one we need to solve.
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How to statements A useful tool in creative problem solving is the ‘how to’ statement which provides a powerful way of reframing the problem. For example, consider the problem of a city council concerned with the amount of graffiti being scrawled on bridges, walls, trains and other surfaces. It regularly receives
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Metaphor is a powerful tool for generating fresh insights in creative problem-solving. It helps us ‘get out of the box’ in our thinking and offers new perspectives on problems we are trying to solve. See also analogy, brainstorming
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Analogies offer a powerful way to generate new ideas based on linking similar worlds or properties to give fresh a fresh perspective. See also levels of abstraction, DOME project
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NPD game 2015 This is a game designed to illustrate some of the key issues in developing new products and services
