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This video is part of a series featuring Professor Eric von Hippel of MIT and sponsored by 3M. In this film the theme is Lead user studies – Identifying emerging market needs. Others in the series include Overview of the lead user process Launching your lead user study Interviewing methods for lead user project teams
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This case study looks at 3M and how it manages innovation. Click to view case study. 3M
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This video is part of a series featuring Professor Eric von Hippel of MIT and sponsored by 3M. In this film the theme is Identifying lead users. Others in the series include Overview of the lead user process Launching your lead user study Interviewing methods for lead user project teams Identifying emerging market needs Identifying
