This video is part of a series featuring Professor Eric von Hippel of MIT and sponsored by 3M. In this film the theme is Lead user studies – Identifying emerging market needs. Others in the series include Overview of the lead user process Launching your lead user study Interviewing methods for lead user project teams
3M
3M
This case study looks at 3M and how it manages innovation. Click to view case study. 3M
Eric von Hippel/ 3M – Identifying Lead Users
This video is part of a series featuring Professor Eric von Hippel of MIT and sponsored by 3M. In this film the theme is Identifying lead users. Others in the series include Overview of the lead user process Launching your lead user study Interviewing methods for lead user project teams Identifying emerging market needs Identifying

Activities
- Using the 4Ps approach to explore innovation space
- Uses for ….
- Uses for …
- TRIZ
- The Way We Do Things Around Here
- Success and Failure in Innovation
- Strategic planning for implementation
- Strategic advantage through knowledge
- Strategic advantage through innovation
- SPOTS – an audit framework for new product or service development

Cases

Deeper Dives
