According to the study of service businesses from the PIMS (Profit Impact of Market Strategy) database, the highest innovating firms are more than likely to compete in open markets with international trade and have experienced entry into their markets by a significant new competitor.

One of the key differences between products and services is the degree of tangibility of the offerings.

For the development of successful 'blockbuster' products senior managers provide little involvement in development teams.

According to Cooper's research on product success and failure, effective marketing of a product is the most important factor.

Quality Function Deployment (QFD) is a technique which is used to optimise the quality of a product or service.

The stage-gate process for new products should be a highly formal and bureaucratic process.

The two differences between new products and services most significant for development are perceptions of performance and capacity planning.

More routine development projects are more likely to use market segmentation than more novel projects.

High novelty development projects are more likely to involve lead-users than more routine development projects.

Different types of service operations can be usefully characterized by degree of labour intensity and degree of customer interaction or customisation.