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innovation and
entrepreneurship

Better Place

By John Bessant

January 19th, 2015 comment

This is a case study of an ambitious innovation project in the field of electric vehicles.  It demonstrates the challenges of adoption and diffusion and some of the issues in managing a large-scale start-up venture.

Better place

 

An excellent review of business models for electric vehicles is available from the Cambridge Service Alliance

 

2015 January – Business Models for EV

Tags: adoption and diffusion, case, failure, sustainability

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