Eric von Hippel/ 3M – Identifying Lead Users

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This video is part of a series featuring Professor Eric von Hippel of MIT and sponsored by 3M. In this film the theme is Identifying lead users.

Others in the series include

Overview of the lead user process
Launching your lead user study
Interviewing methods for lead user project teams
Identifying emerging market needs
Identifying lead users (this video)
Developing solution concepts

More resources around this theme of user-led innovation can be found on Eric’s website:

Eric von Hippel website

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