Eric von Hippel – Lead user studies

By

comment

This video is part of a series featuring Professor Eric von Hippel of MIT and sponsored by 3M. In this film the theme is Lead user studies – Identifying emerging market needs.

Others in the series include

Overview of the lead user process
Launching your lead user study
Interviewing methods for lead user project teams
Identifying emerging market needs (this video)
Identifying lead users
Developing solution concepts

More resources around this theme of user-led innovation can be found on Eric’s website:

Eric von Hippel website

Leave a Comment

Comments are moderated by the site authors and will take up to 24 hours to appear on the site after posting.

You must be logged in to post a comment.