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This case explores how Adidas, the sports goods manufacturer, has been working with open and user led innovation approaches to revise the ‘front end’ of its innovation processes and move along the emerging trajectory of ‘mass customization’ Click here to view Adidas
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Click here to view NPI
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Click here to view Threadless
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Click here to view Lego
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Click here to view: Zara
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Click to view: Kumba Resources
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‘Minimonos’ is an online game aimed at children which currently has around 250,000 players and is growing fast. (www.minimonos.com) It has a particular focus on sustainability and is a great illustration of the innovation space opening up in this area. In this video interview the company’s founder (and Alpha-Monkey!) Melissa Clark-Reynolds gives some great insights
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In this video interview David Simoes-Brown of 100% Open talks about some of the innovation management challenges involved in working with the new ‘open innovation’ environment. More about the company and some case studies and examples can be found at: http://www.100open.com/
