This case explores how Adidas, the sports goods manufacturer, has been working with open and user led innovation approaches to revise the ‘front end’ of its innovation processes and move along the emerging trajectory of ‘mass customization’ Click here to view Adidas
Cases
NPI
Click here to view NPI
Threadless
Click here to view Threadless
Lego
Click here to view Lego
Zara
Click here to view: Zara
Kumba’s High Involvement…
Click to view: Kumba Resources
Minimonos – Melissa Clark-Reynolds
‘Minimonos’ is an online game aimed at children which currently has around 250,000 players and is growing fast. (www.minimonos.com) It has a particular focus on sustainability and is a great illustration of the innovation space opening up in this area. In this video interview the company’s founder (and Alpha-Monkey!) Melissa Clark-Reynolds gives some great insights
David Simoes Brown
In this video interview David Simoes-Brown of 100% Open talks about some of the innovation management challenges involved in working with the new ‘open innovation’ environment. More about the company and some case studies and examples can be found at: http://www.100open.com/