This is a transcript of the interview with Helen King talking about the use of futures techniques for the Irish food industry. helen King Tobias Rooney interview You can find the interview here

Recognising the Opportunity
Roy Sandbach, P&G, interview transcript
This is a transcript of the interview with Roy Sandbach of Procter and Gamble describing their ‘Connect and develop’ programme. Roy Sandbach interview transcript You can find the interview here
Arunachalam Muruganantham – user innovation
This TED Talk video offers a good example of user needs driving innovation in low income contexts. When he realized his wife had to choose between buying family meals and buying her monthly “supplies,” Arunachalam Muruganantham vowed to help her solve the problem of the sanitary pad.
Patient innovation
Patients are increasingly recognised as a source of innovation and this led Pedro Oliveira and colleagues to establish a network of such user innovators. On this website you can find an introductory video about the principles and also an extensive library of case examples
Market research toolkit
This toolkit contains a number of tools which can be used to help with aspects of market research.
Tad Golesworthy
Tad Golesworthy is a classic example of a user innovator. When he needed surgery to repair a life-threatening problem with his aorta, he mixed his engineering skills with his doctors’ medical knowledge to design a better repair job.
Veeder-Root transcript
This is a transcript for the video film about Veeder Root.Veeder-Root transcript
Emma Taylor interview transcript
Emma Taylor – Denso Systems transcript
Michael Bartl interview transcript
Michael Bartl transcript
Helle-Vibeke Carstensen interview transcript
This is the Helle-Vibeke Carstensen transcript of the interview

Activities
- Using the 4Ps approach to explore innovation space
- Uses for ….
- Uses for …
- TRIZ
- The Way We Do Things Around Here
- Success and Failure in Innovation
- Strategic planning for implementation
- Strategic advantage through knowledge
- Strategic advantage through innovation
- SPOTS – an audit framework for new product or service development

Cases

Deeper Dives
