Creativity matters

Recognising the Opportunity
Activity – Recollecting creativity
This exercise is designed to reflect on creativity as a process. recollecting creativity
Activity – Shared problem solving
Here are some activities which give you a chance to try out shared problem solving approaches: Brainstorming Uses for Six thinking hats
Activity – Creativity puzzles
Click here for some puzzles to stretch your thinking
Yellowberry
Yellowberry case study This case describes a start-up in the field of teenage clothing and highlights a number of themes including user-led innovation.
Local Motors
Local Motors Case Study This case explores a vibrant community of enthusiasts sharing ideas to co-create cars and other vehicles.
High involvement innovation – deep dive
‘With every pair of hands you get a free brain!’ This comment from a manager sums up a big innovation challenge. how to mobilise the natural creativity within a workforce and engage them in the innovation challenge? This deep dive explores some of the issues involved. High involvement innovation There is a related tool
Frugal innovation – activity
Activity: Frugal innovation This is an approach to innovation which is based on the principle of simplification – finding solutions to a problem which solve the problem but without adding unnecessary costs or adding unwanted functions. A description can be found in the ‘Deep dive’ section of the Portal and some case examples include
5 whys
5 whys This simple but powerful tool can help strip away the apparent problem to get through to the root problem which is the one we need to solve.
How to statements
How to statements A useful tool in creative problem solving is the ‘how to’ statement which provides a powerful way of reframing the problem. For example, consider the problem of a city council concerned with the amount of graffiti being scrawled on bridges, walls, trains and other surfaces. It regularly receives

Activities
- Using the 4Ps approach to explore innovation space
- Uses for ….
- Uses for …
- TRIZ
- The Way We Do Things Around Here
- Success and Failure in Innovation
- Strategic planning for implementation
- Strategic advantage through knowledge
- Strategic advantage through innovation
- SPOTS – an audit framework for new product or service development

Cases

Deeper Dives
