In this video John Bessant talks about using the 4Ps approach to help explore innovation space

Recognising the Opportunity
Jimmy Wales and the birth of Wikipedia
In this TED talk Jimmy Wales explains some of the ideas behind Wikipedia and the use of open source approaches to its development
Activity: Using creativity tools
Activity: Using creativity tools Choose a problem to work on or select one from the list below. How to reduce waiting time in a busy coffee shop? How to persuade people in a busy office to recycle more? How to improve the flow of people round a busy museum/art gallery and
Activity: Pattern recognition
Activity: Pattern recognition Choose a problem to work on or select one from the list below. How to reduce waiting time in a busy coffee shop? How to persuade people in a busy office to recycle more? How to improve the flow of people round a busy museum/art gallery and avoid
Joseph’s
Joseph’s You aren’t going to find any technicolor dreamcoats just yet but for shoes, jewellery, accessories, even a DIY crocheted beanie hat, you might want to add Joseph’s to your shopping list. For the past year a new shop just off the main pedestrian precinct in Nuremberg has been offering a glimpse into the
Charles Leadbeater on open innovation
In this TED talk Charles Leadbeater makes the case for innovation becoming a much more open activity involving a wide range of stakeholders.
Stephen Johnson – Where good ideas come from
In this TED talk Stephen Johnson explains how ideas emerge and connect to enable innovation.
Activity – Improving a service process
Think about a service process which you have been involved in recently – a visit to the bank, shopping, waiting in a restaurant, booking tickets online, etc. Now try using some of the tools below – or others you can think of – to explore ways in which this process could be improved.
Mind-Mapping
Mind-mapping is a powerful tool to help explore problems and assist search for patterns and connections. You can find a brief explanation here And more details here.
Activity – Blocks to creativity
Activity – Blocks to creativity

Activities
- Using the 4Ps approach to explore innovation space
- Uses for ….
- Uses for …
- TRIZ
- The Way We Do Things Around Here
- Success and Failure in Innovation
- Strategic planning for implementation
- Strategic advantage through knowledge
- Strategic advantage through innovation
- SPOTS – an audit framework for new product or service development

Cases

Deeper Dives
