Recognising the Opportunity

Tesco Fresh and Easy

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This is a case study based on continuing research by Professor Michelle Lowe of Tesco’s attempts to break into the US market.  Click here to view Tesco There is also a video linked to this case study – click here

Forte’s Bakery

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This is a case study of  a medium sized family‑run business which specialises in the wholesale supply of bakery products to the airline industry.  It describes their approach to continuous improvement and employee involvement in innovation. Click here for the case: Forte

Adidas

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This case explores how Adidas, the sports goods manufacturer, has been working with open and user led innovation approaches to revise the ‘front end’ of its innovation processes and move along the emerging trajectory of ‘mass customization’ Click here to view Adidas

Francisco Pinheiro – Atos

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This is a video of an interview with Francisco Pinheiro, Strategic Innovation Manager with Atos which I managed to carry out during the ISPIM conference in Barcelona. In particular we talk about the challenges of getting innovative ideas from employees via internal online platforms in the company.  There is a transcript of the interview here.Francisco

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