Developing the Venture

Case study – Espresso Mushroom Company

A Case Study on the Espresso Mushroom Company A gourmet mushroom growing company fuelled by waste coffee grounds; If one didn’t know that this start-up was based in Brighton, (the home of the UK’s first Green Party MP and notoriously eco-minded), they could pretty well make the assumption. But the Espresso Mushroom Company is much

Read More

Greats – start-up case study in the sneaker industry

‘It’s ok to buy status, just don’t overpay’ – A Case Study on Greats Whether they are developing a new product for an established company, or starting a business completely from scratch, the first step on any entrepreneur’s journey is finding an opportunity. For many of the most innovative entrepreneurs, this step is characterised by

Read More

Aquapax case study

A Case Study on Aquapax For a product concept that began amidst a culture of religious fervour, as seventeenth century pilgrims bottled water from religious wells to take home as holy relics, the public perception of bottled water has undergone a dramatic transformation since its origin. It sits now in an increasingly politicised context, as

Read More

Deep dive – Servitization

Servitization This deep dive explores the growing shift towards a service economy with even large scale manufacturers changing their approach.

Blackstone entrepreneur’s network

Blackstone Entrepreneurs Network is an initiative to strengthen existing entrepreneurial ecosystems in struggling areas by building a network of master entrepreneurs and connecting them with a pipeline of potential high growth ventures

Joseph’s

Joseph’s   You aren’t going to find any technicolor dreamcoats just yet but for shoes, jewellery, accessories, even a DIY crocheted beanie hat, you might want to add Joseph’s to your shopping list. For the past year a new shop just off the main pedestrian precinct in Nuremberg has been offering a glimpse into the

Read More

Red Button Design

This is a case study of an entrepreneurial venture established to try and solve problems of delivering fresh drinking water in developing countries.Red Button Design Case Study

James Dyson

This is a case study highlighting some of the challenges in developing and then growing an entrepreneurial business. Dyson Case Study

Yellowberry

Yellowberry case study  This case describes a start-up in the field of teenage clothing and highlights a number of themes including user-led innovation.

Better Place

This is a case study of an ambitious innovation project in the field of electric vehicles.  It demonstrates the challenges of adoption and diffusion and some of the issues in managing a large-scale start-up venture. Better place   An excellent review of business models for electric vehicles is available from the Cambridge Service Alliance   2015

Read More