This is a case study based on continuing research by Professor Michelle Lowe of Tesco’s attempts to break into the US market. Click here to view Tesco There is also a video linked to this case study – click here

9 Leadership and teams
Strategic advantage through innovation
Click here to view Strategic advantage through innovation
How creative are you?
There is an online interactive version of this simple quiz here. Or else you can use this version: how creative are you
Finnegan’s Fish Bar
This is a short film which explores the different ways an organization can innovate, using the 4Ps framework. A transcript of the dialogue can be found here

Activities
- Using the 4Ps approach to explore innovation space
- Uses for ….
- Uses for …
- TRIZ
- The Way We Do Things Around Here
- Success and Failure in Innovation
- Strategic planning for implementation
- Strategic advantage through knowledge
- Strategic advantage through innovation
- SPOTS – an audit framework for new product or service development

Cases

Deeper Dives
