9 Leadership and teams

Paper aeroplane exercise

The paper aeroplane exercise is a simple group activity which helps explore some of the core topics in innovation strategy.

Fujifilm

This case looks at how Fujifilm responded to the major changes in the photographic industry as a consequence of the emergence of digital imaging. Click to view case study: Stefan Kohn Disruptive Innovations Fuji Film

Corning

This case looks at Corning and how the company has built a strong position through innovation management over many decades Click to view case study: Corning-Glass

Marshalls

This case looks at the evolution of the Marshall Group of companies form their early beginnings in the motor trade at the turn of the twentieth century to a strong position today in global aerospace. It highlights the importance of learning and capability development in innovation strategy Click to view case study: Marshalls

Polaroid

The problems which eventually dragged a famous technological innovator down into Chapter 11 bankruptcy are well-described in a paper in the Strategic Management Journal. It is a good case because it highlights the deep difficulties involved – this wasn’t simply a matter of blindly missing the technological point but a much more challenging issue of strategic

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Eric von Hippel/ 3M – Identifying Lead Users

This video is part of a series featuring Professor Eric von Hippel of MIT and sponsored by 3M. In this film the theme is Identifying lead users. Others in the series include Overview of the lead user process Launching your lead user study Interviewing methods for lead user project teams Identifying emerging market needs Identifying

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