‘It’s ok to buy status, just don’t overpay’ – A Case Study on Greats Whether they are developing a new product for an established company, or starting a business completely from scratch, the first step on any entrepreneur’s journey is finding an opportunity. For many of the most innovative entrepreneurs, this step is characterised by

7 Search strategies for innovation
Unipart’s approach to improving productivity
May 13, 2015 : FT industry editor Peggy Hollinger talks to John Neill, chief executive of Unipart, about the logistics group’s methods for improving productivity, including a ‘university’ and ‘faculties on the floor’ for continuous training and monitoring.
Deep dive – Open and user led innovation – OUI
The innovation landscape has changed profoundly in the past decade and there is now considerable emphasis on opening up to new sources of knowledge and to the ideas of users in particular. In this report you can find an overview of some of these key trends and the emerging properties which they offer. Open_Collective_Innovation
Ethnography
Ethnography One of the problems with market research is that asking people questions about their preferences, wishes and needs may not give the full picture. For many reasons people often say something different to how they actually behave. For this reason a useful addition to the market research toolkit is ethnography. This is a
Deep dive – Absorptive capacity
Deep dive Absorptive capacity This explores the concept of AC and its implications for building innovation management capability
Transcripts of Torbay Hospital videos
Transcripts are available for: video 1Process Innovation In A Hospital Setting Video 2 Improving The Patient Experience in Torbay Hospital Video 3-Enabling Innovation in a Hospital Setting
Exploring innovation space
In this video John Bessant talks about using the 4Ps approach to help explore innovation space
Activity – Improving a service process
Think about a service process which you have been involved in recently – a visit to the bank, shopping, waiting in a restaurant, booking tickets online, etc. Now try using some of the tools below – or others you can think of – to explore ways in which this process could be improved.
Mind-Mapping
Mind-mapping is a powerful tool to help explore problems and assist search for patterns and connections. You can find a brief explanation here And more details here.
Activity – Blocks to creativity
Activity – Blocks to creativity

Activities
- Using the 4Ps approach to explore innovation space
- Uses for ….
- Uses for …
- TRIZ
- The Way We Do Things Around Here
- Success and Failure in Innovation
- Strategic planning for implementation
- Strategic advantage through knowledge
- Strategic advantage through innovation
- SPOTS – an audit framework for new product or service development

Cases

Deeper Dives
