This is a case study highlighting some of the challenges in developing and then growing an entrepreneurial business. Dyson Case Study

14 Growing the enterprise
Better Place
This is a case study of an ambitious innovation project in the field of electric vehicles. It demonstrates the challenges of adoption and diffusion and some of the issues in managing a large-scale start-up venture. Better place An excellent review of business models for electric vehicles is available from the Cambridge Service Alliance 2015
Self-test quizzes
These are some quick interactive self-test quizzes covering various themes. Introduction to innovation Social innovation and entrepreneurship Globalization Building innovative organizations Sources of innovation Discontinuous innovation Searching for opportunities Innovation networks Developing new products and services Starting new ventures Knowledge and intellectual property Creating value and growing ventures Learning to manage innovation
NEKA – a case study in social entrepreneurship
This is a talk by Jeff Church, founder of NEKA, a social enterprise which supports clean water projects in impoverished countries. It highlights his own motivations as well as describing some of the challenges in creating social ventures.
Gunfire at Sea
This is a famous case study which highlights the challenges of introducing radical ideas into established organizations. Click to view: http://cs.gmu.edu/cne/pjd/TT/Sims/Sims.pdf
Carmel McConnel
Audio: Carmel Connel
Joint Solutions
Click to view case study: Joint Solutions Ltd
Xerox
Minimonos – Melissa Clark-Reynolds
‘Minimonos’ is an online game aimed at children which currently has around 250,000 players and is growing fast. (www.minimonos.com) It has a particular focus on sustainability and is a great illustration of the innovation space opening up in this area. In this video interview the company’s founder (and Alpha-Monkey!) Melissa Clark-Reynolds gives some great insights
Helle-Vibeke Carstensen
Helle-Vibeke Carstensen is responsible for innovation within the Danish Ministry of Taxation and in this video talks about some of the challenges of enabling innovation in the public sector. More details can be found at: http://www.skm.dk/foreign/ She is also involved with Mindlab, an innovation support agency which develops new approaches and builds innovation management capacity

Activities
- Using the 4Ps approach to explore innovation space
- Uses for ….
- Uses for …
- TRIZ
- The Way We Do Things Around Here
- Success and Failure in Innovation
- Strategic planning for implementation
- Strategic advantage through knowledge
- Strategic advantage through innovation
- SPOTS – an audit framework for new product or service development

Cases

Deeper Dives
