12 Creating new ventures

Case study – Espresso Mushroom Company

A Case Study on the Espresso Mushroom Company A gourmet mushroom growing company fuelled by waste coffee grounds; If one didn’t know that this start-up was based in Brighton, (the home of the UK’s first Green Party MP and notoriously eco-minded), they could pretty well make the assumption. But the Espresso Mushroom Company is much

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Greats – start-up case study in the sneaker industry

‘It’s ok to buy status, just don’t overpay’ – A Case Study on Greats Whether they are developing a new product for an established company, or starting a business completely from scratch, the first step on any entrepreneur’s journey is finding an opportunity. For many of the most innovative entrepreneurs, this step is characterised by

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Aquapax case study

A Case Study on Aquapax For a product concept that began amidst a culture of religious fervour, as seventeenth century pilgrims bottled water from religious wells to take home as holy relics, the public perception of bottled water has undergone a dramatic transformation since its origin. It sits now in an increasingly politicised context, as

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Red Button Design

This is a case study of an entrepreneurial venture established to try and solve problems of delivering fresh drinking water in developing countries.Red Button Design Case Study

Yellowberry

Yellowberry case study  This case describes a start-up in the field of teenage clothing and highlights a number of themes including user-led innovation.

Better Place

This is a case study of an ambitious innovation project in the field of electric vehicles.  It demonstrates the challenges of adoption and diffusion and some of the issues in managing a large-scale start-up venture. Better place   An excellent review of business models for electric vehicles is available from the Cambridge Service Alliance   2015

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Richard Philpott interview

This is an interview with Richard Philpott, founder of TheInnovationExchange and MyGreatIdea as two platforms to enable open innovation.  He talks about the underlying ideas and some of the challenges facing a start-up entrepreneur. A transcript of the interview is below:   Richard Philpott I: We’re very lucky today to have with us Richard Philpott

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Self-test quizzes

These are some quick interactive self-test quizzes covering various themes. Introduction to innovation Social innovation and entrepreneurship Globalization Building innovative organizations Sources of innovation Discontinuous innovation Searching for opportunities Innovation networks Developing new products and services Starting new ventures Knowledge and intellectual property Creating value and growing ventures Learning to manage innovation      

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