11 Developing New Products and Services

Fringesport case study

A Case Study on FringeSport CrossFit is a fitness program that focuses on ‘constantly varied, high-intensity, functional movement’. Considered a sport as much as an exercise regime, much like Pilates or Zumba, it has developed a passionate online following. Characterised by regular ‘workout of the day’ or WOD videos, and alongside the increasing popularisation of

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Greats – start-up case study in the sneaker industry

‘It’s ok to buy status, just don’t overpay’ – A Case Study on Greats Whether they are developing a new product for an established company, or starting a business completely from scratch, the first step on any entrepreneur’s journey is finding an opportunity. For many of the most innovative entrepreneurs, this step is characterised by

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Deep dive – Servitization

Servitization This deep dive explores the growing shift towards a service economy with even large scale manufacturers changing their approach.


Joseph’s   You aren’t going to find any technicolor dreamcoats just yet but for shoes, jewellery, accessories, even a DIY crocheted beanie hat, you might want to add Joseph’s to your shopping list. For the past year a new shop just off the main pedestrian precinct in Nuremberg has been offering a glimpse into the

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Games to illustrate team working

Games for teambuilding – various activities which can be used to help develop understanding of aspects of team working such as roles, project management, group dynamics and creativity.


MPESA case  This is a case study of the development of mobile money in Kenya, a social and commercial innovation which is transforming the way in which the financial system operates. There is a good case study describing the use of M-PESA in a humanitarian context in Kenya available here.  The abstract of this case appears

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