A Case Study on FringeSport CrossFit is a fitness program that focuses on ‘constantly varied, high-intensity, functional movement’. Considered a sport as much as an exercise regime, much like Pilates or Zumba, it has developed a passionate online following. Characterised by regular ‘workout of the day’ or WOD videos, and alongside the increasing popularisation of

11 Developing New Products and Services
Greats – start-up case study in the sneaker industry
‘It’s ok to buy status, just don’t overpay’ – A Case Study on Greats Whether they are developing a new product for an established company, or starting a business completely from scratch, the first step on any entrepreneur’s journey is finding an opportunity. For many of the most innovative entrepreneurs, this step is characterised by
Deep dive – Servitization
Servitization This deep dive explores the growing shift towards a service economy with even large scale manufacturers changing their approach.
Joseph’s
Joseph’s You aren’t going to find any technicolor dreamcoats just yet but for shoes, jewellery, accessories, even a DIY crocheted beanie hat, you might want to add Joseph’s to your shopping list. For the past year a new shop just off the main pedestrian precinct in Nuremberg has been offering a glimpse into the
Activity – New product development game
NPD game 2015 This is a game designed to illustrate some of the key issues in developing new products and services
Stage gate methods
Stage-Gate-Models
Games to illustrate team working
Games for teambuilding – various activities which can be used to help develop understanding of aspects of team working such as roles, project management, group dynamics and creativity.
M-PESA
MPESA case This is a case study of the development of mobile money in Kenya, a social and commercial innovation which is transforming the way in which the financial system operates. There is a good case study describing the use of M-PESA in a humanitarian context in Kenya available here. The abstract of this case appears
Quality function deployment QFD
Quality-Function-Deployment
Implementing a new product development system at ABC Electronics
Implementing a new product development system at ABC Electronics This case describes problems in managing new product development and the process of designing and implementing solutions based on a stage-gate system.

Activities
- Using the 4Ps approach to explore innovation space
- Uses for ….
- Uses for …
- TRIZ
- The Way We Do Things Around Here
- Success and Failure in Innovation
- Strategic planning for implementation
- Strategic advantage through knowledge
- Strategic advantage through innovation
- SPOTS – an audit framework for new product or service development

Cases

Deeper Dives
