‘It’s ok to buy status, just don’t overpay’ – A Case Study on Greats Whether they are developing a new product for an established company, or starting a business completely from scratch, the first step on any entrepreneur’s journey is finding an opportunity. For many of the most innovative entrepreneurs, this step is characterised by
11 Developing New Products and Services
Servitization This deep dive explores the growing shift towards a service economy with even large scale manufacturers changing their approach.
Joseph’s You aren’t going to find any technicolor dreamcoats just yet but for shoes, jewellery, accessories, even a DIY crocheted beanie hat, you might want to add Joseph’s to your shopping list. For the past year a new shop just off the main pedestrian precinct in Nuremberg has been offering a glimpse into the
NPD game 2015 This is a game designed to illustrate some of the key issues in developing new products and services
Games for teambuilding – various activities which can be used to help develop understanding of aspects of team working such as roles, project management, group dynamics and creativity.
MPESA case This is a case study of the development of mobile money in Kenya, a social and commercial innovation which is transforming the way in which the financial system operates. There is a good case study describing the use of M-PESA in a humanitarian context in Kenya available here. The abstract of this case appears
Implementing a new product development system at ABC Electronics This case describes problems in managing new product development and the process of designing and implementing solutions based on a stage-gate system.
These are some quick interactive self-test quizzes covering various themes. Introduction to innovation Social innovation and entrepreneurship Globalization Building innovative organizations Sources of innovation Discontinuous innovation Searching for opportunities Innovation networks Developing new products and services Starting new ventures Knowledge and intellectual property Creating value and growing ventures Learning to manage innovation
- Using the 4Ps approach to explore innovation space
- Uses for ….
- Uses for …
- The Way We Do Things Around Here
- Success and Failure in Innovation
- Strategic planning for implementation
- Strategic advantage through knowledge
- Strategic advantage through innovation
- SPOTS – an audit framework for new product or service development