3 Identifying Strategic Capabilities

Corning

This case looks at Corning and how the company has built a strong position through innovation management over many decades Click to view case study: Corning-Glass

Business Model Canvas activity

Business models provide a powerful way of representing how an innovation will create and deliver value.  This activity builds on the framework of the Business Model Canvas to help develop thinking around business models.   Click here for the activity: Business model canvas

Polaroid

The problems which eventually dragged a famous technological innovator down into Chapter 11 bankruptcy are well-described in this presentation by Christian Sandstrom of Chalmers University. It is a good case because it highlights the deep difficulties involved – this wasn’t simply a matter of blindly missing the technological point but a much more challenging issue

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Tesco Fresh and Easy

This is a case study based on continuing research by Professor Michelle Lowe of Tesco’s attempts to break into the US market.  Click here to view Tesco There is also a video linked to this case study – click here

Marshalls

This case looks at the evolution of the Marshall Group of companies form their early beginnings in the motor trade at the turn of the twentieth century to a strong position today in global aerospace. It highlights the importance of learning and capability development in innovation strategy Click to view case study: Marshalls

Cerulean

This video interview is with Patrick McLaughlin, Managing Director of Cerulean, a medium-sized instrumentation company. In it he describes their approach to managing innovation.  click here for the interview A transcript is available here A case study of their attempts to develop a radical innovation capability is also available on the Portal. Click here to

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