12 Commercialization and Diffusion of Innovations

Better Place

This is a case study of an ambitious innovation project in the field of electric vehicles.  It demonstrates the challenges of adoption and diffusion and some of the issues in managing a large-scale start-up venture. Better place   An excellent review of business models for electric vehicles is available from the Cambridge Service Alliance   2015

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Gunfire at Sea

This is a famous case study which highlights the challenges of introducing radical ideas into established organizations. Click to view: http://cs.gmu.edu/cne/pjd/TT/Sims/Sims.pdf  

Minimonos – Melissa Clark-Reynolds

‘Minimonos’ is an online game aimed at children which currently has around 250,000 players and is growing fast. (www.minimonos.com) It has a particular focus on sustainability and is a great illustration of the innovation space opening up in this area. In this video interview the company’s founder (and Alpha-Monkey!) Melissa Clark-Reynolds gives some great insights

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