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This is a case study of an ambitious innovation project in the field of electric vehicles. It demonstrates the challenges of adoption and diffusion and some of the issues in managing a large-scale start-up venture. Better place An excellent review of business models for electric vehicles is available from the Cambridge Service Alliance 2015
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This activity is designed to help explore the theme of innovation adoption and diffusion. Accelerating diffusion activity
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Gordon Murray Design
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Click to view case study: Plaswood
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This is a famous case study which highlights the challenges of introducing radical ideas into established organizations. Click to view: http://cs.gmu.edu/cne/pjd/TT/Sims/Sims.pdf
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‘Minimonos’ is an online game aimed at children which currently has around 250,000 players and is growing fast. (www.minimonos.com) It has a particular focus on sustainability and is a great illustration of the innovation space opening up in this area. In this video interview the company’s founder (and Alpha-Monkey!) Melissa Clark-Reynolds gives some great insights
