This is a case study of an ambitious innovation project in the field of electric vehicles. It demonstrates the challenges of adoption and diffusion and some of the issues in managing a large-scale start-up venture. Better place An excellent review of business models for electric vehicles is available from the Cambridge Service Alliance 2015
12 Commercialization and Diffusion of Innovations
Accelerating diffusion activity
This activity is designed to help explore the theme of innovation adoption and diffusion. Accelerating diffusion activity
Gordon Murray Design
Gordon Murray Design
Plaswood
Click to view case study: Plaswood
Gunfire at Sea
This is a famous case study which highlights the challenges of introducing radical ideas into established organizations. Click to view: http://cs.gmu.edu/cne/pjd/TT/Sims/Sims.pdf
Minimonos – Melissa Clark-Reynolds
‘Minimonos’ is an online game aimed at children which currently has around 250,000 players and is growing fast. (www.minimonos.com) It has a particular focus on sustainability and is a great illustration of the innovation space opening up in this area. In this video interview the company’s founder (and Alpha-Monkey!) Melissa Clark-Reynolds gives some great insights

Activities

Cases

Deeper Dives
- Sector Innovation Patterns
- Search strategies for peripheral vision
- Responsible innovation framework
- Policy Deployment Cases
- Intelligent design
- High involvement innovation – deep dive
- Deep dive: Frugal innovation
- Deep dive – Supply chain learning
- Deep dive – Servitization
- Deep dive – Open and user led innovation – OUI
