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A Case Study on FringeSport CrossFit is a fitness program that focuses on ‘constantly varied, high-intensity, functional movement’. Considered a sport as much as an exercise regime, much like Pilates or Zumba, it has developed a passionate online following. Characterised by regular ‘workout of the day’ or WOD videos, and alongside the increasing popularisation of
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‘It’s ok to buy status, just don’t overpay’ – A Case Study on Greats Whether they are developing a new product for an established company, or starting a business completely from scratch, the first step on any entrepreneur’s journey is finding an opportunity. For many of the most innovative entrepreneurs, this step is characterised by
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A Case Study on Aquapax For a product concept that began amidst a culture of religious fervour, as seventeenth century pilgrims bottled water from religious wells to take home as holy relics, the public perception of bottled water has undergone a dramatic transformation since its origin. It sits now in an increasingly politicised context, as
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Servitization This deep dive explores the growing shift towards a service economy with even large scale manufacturers changing their approach.
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This is a case study highlighting some of the challenges in developing and then growing an entrepreneurial business. Dyson Case Study
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Yellowberry case study This case describes a start-up in the field of teenage clothing and highlights a number of themes including user-led innovation.
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NPD game 2015 This is a game designed to illustrate some of the key issues in developing new products and services
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Stage-Gate-Models
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Games for teambuilding – various activities which can be used to help develop understanding of aspects of team working such as roles, project management, group dynamics and creativity.
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MPESA case This is a case study of the development of mobile money in Kenya, a social and commercial innovation which is transforming the way in which the financial system operates. There is a good case study describing the use of M-PESA in a humanitarian context in Kenya available here. The abstract of this case appears
