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Coloplast

Click to view case study: coloplast case updated version

AMP Components

This case explores the way in which a major manufacturing company introduced significant change in its business and provides a good example fo the challenges of change management Click here to view http://www.managing-innovation.com/case_studies/AMP%20Componants.pdf

Tesco Fresh and Easy

This is a case study based on continuing research by Professor Michelle Lowe of Tesco’s attempts to break into the US market.  Click here to view Tesco There is also a video linked to this case study – click here

Adidas

This case explores how Adidas, the sports goods manufacturer, has been working with open and user led innovation approaches to revise the ‘front end’ of its innovation processes and move along the emerging trajectory of ‘mass customization’ Click here to view Adidas

Tesco Goes West

Professor Michelle Lowe (Southampton University)has been making an extensive longitudinal study of the entry of the UK retailer, Tesco, into the US market. This involved significant innovation along a number of dimensions including opening up new market positions, developing supply chains and rethinking the product/service offering. Her case study is also available on the Portal

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