Context

Eric von Hippel/ 3M – Identifying Lead Users

This video is part of a series featuring Professor Eric von Hippel of MIT and sponsored by 3M. In this film the theme is Identifying lead users. Others in the series include Overview of the lead user process Launching your lead user study Interviewing methods for lead user project teams Identifying emerging market needs Identifying

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Cerulean

This video interview is with Patrick McLaughlin, Managing Director of Cerulean, a medium-sized instrumentation company. In it he describes their approach to managing innovation.  click here for the interview A case study of their attempts to develop a radical innovation capability is also available on the Portal. Click here to view case study: Cerulean  

AMP Components

This case explores the way in which a major manufacturing company introduced significant change in its business and provides a good example fo the challenges of change management Click here to view http://www.managing-innovation.com/case_studies/AMP%20Componants.pdf

Tesco Fresh and Easy

This is a case study based on continuing research by Professor Michelle Lowe of Tesco’s attempts to break into the US market.  Click here to view Tesco There is also a video linked to this case study – click here

How creative are you?

There is an online interactive version of this simple quiz here. Or else you can use this version: how creative are you