1 Innovation – What it is and Why it Matters

Adidas

This case explores how Adidas, the sports goods manufacturer, has been working with open and user led innovation approaches to revise the ‘front end’ of its innovation processes and move along the emerging trajectory of ‘mass customization’ Click here to view Adidas

Minimonos – Melissa Clark-Reynolds

‘Minimonos’ is an online game aimed at children which currently has around 250,000 players and is growing fast. (www.minimonos.com) It has a particular focus on sustainability and is a great illustration of the innovation space opening up in this area. In this video interview the company’s founder (and Alpha-Monkey!) Melissa Clark-Reynolds gives some great insights

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Francisco Pinheiro – Atos

This is a video of an interview with Francisco Pinheiro, Strategic Innovation Manager with Atos which I managed to carry out during the ISPIM conference in Barcelona. In particular we talk about the challenges of getting innovative ideas from employees via internal online platforms in the company.  There is a transcript of the interview here.Francisco

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Victor Cui – One FC

A great example of how entrepreneurship is taking place in Asia was given by Victor Cui, founder and CEO of One Fighting Championship (http://www.onefc.com/). This company promotes and covers ‘multi martial arts’ (MMA) events – a field which is the fastest growing sport in the world and which combines excitement, glamour and several thousand years

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