activity developing the business case

8 Building the Innovation Case
Oliver Gassman on business models
This is a short video interview with Professor Oliver Gassman , talking about business model innovation which was the subject of his keynote speech at the ISPIM 2014 conference in Dublin.
Bubble charts
Bubble charts offer a useful tool to help with innovation selection. You can find a description of the tool and an activity based on this here Bubble charts activity
QFD at Lexus
This activity involves using QFD – quality function deployment – to explore innovation in the luxury car maker, Lexus. Lexus QFD Case For more information on QFD see the Innovation Toolkit.
Helen King – Futures thinking
Futures thinking at Bord Bia This podcast is an interview with Helen King, who is Senior Business Analyst with Bord Bia , the body responsible for supporting the food and drink industry in Ireland; and Tobias Rooney, who’s a Principal with Innovaro, a major innovation consultancy. It particularly explores his experience with the use of
Plaswood
Click to view case study: Plaswood
Eric von Hippel – Lead user studies
This video is part of a series featuring Professor Eric von Hippel of MIT and sponsored by 3M. In this film the theme is Lead user studies – Identifying emerging market needs. Others in the series include Overview of the lead user process Launching your lead user study Interviewing methods for lead user project teams
Eric von Hippel/ 3M – Identifying Lead Users
This video is part of a series featuring Professor Eric von Hippel of MIT and sponsored by 3M. In this film the theme is Identifying lead users. Others in the series include Overview of the lead user process Launching your lead user study Interviewing methods for lead user project teams Identifying emerging market needs Identifying
Minimonos – Melissa Clark-Reynolds
‘Minimonos’ is an online game aimed at children which currently has around 250,000 players and is growing fast. (www.minimonos.com) It has a particular focus on sustainability and is a great illustration of the innovation space opening up in this area. In this video interview the company’s founder (and Alpha-Monkey!) Melissa Clark-Reynolds gives some great insights

Activities
- Using the 4Ps approach to explore innovation space
- Uses for ….
- Uses for …
- TRIZ
- The Way We Do Things Around Here
- Success and Failure in Innovation
- Strategic planning for implementation
- Strategic advantage through knowledge
- Strategic advantage through innovation
- SPOTS – an audit framework for new product or service development

Cases

Deeper Dives
