7 Decision Making Under Uncertainty

Evolution of the Bicycle

This resource looks at the idea of innovation life cycles and patterns of change, using the example of the evolution of the bicycle from many experiments through to the emergence of a dominant design Click to view case study: The evolution of the bicycle

Polaroid

The problems which eventually dragged a famous technological innovator down into Chapter 11 bankruptcy are well-described in a paper in the Strategic Management Journal. It is a good case because it highlights the deep difficulties involved – this wasn’t simply a matter of blindly missing the technological point but a much more challenging issue of strategic

Read More

Coloplast

Click to view case study: coloplast case updated version

Cerulean

This video interview is with Patrick McLaughlin, Managing Director of Cerulean, a medium-sized instrumentation company. In it he describes their approach to managing innovation.  click here for the interview A case study of their attempts to develop a radical innovation capability is also available on the Portal. Click here to view case study: Cerulean  

Tesco Fresh and Easy

This is a case study based on continuing research by Professor Michelle Lowe of Tesco’s attempts to break into the US market.  Click here to view Tesco There is also a video linked to this case study – click here

Minimonos – Melissa Clark-Reynolds

‘Minimonos’ is an online game aimed at children which currently has around 250,000 players and is growing fast. (www.minimonos.com) It has a particular focus on sustainability and is a great illustration of the innovation space opening up in this area. In this video interview the company’s founder (and Alpha-Monkey!) Melissa Clark-Reynolds gives some great insights

Read More

Catherina van Delden – Innosabi

These days there is a great deal of interest in user involvement in innovation – not least in the potential for ‘co-creation’ of products and services. But whilst the principle is exciting the challenge of actually making it happen – and building a business around user-led co-creation – is significant. Catherina van Delden, founder and

Read More