This is a case study of an ambitious innovation project in the field of electric vehicles. It demonstrates the challenges of adoption and diffusion and some of the issues in managing a large-scale start-up venture. Better place An excellent review of business models for electric vehicles is available from the Cambridge Service Alliance 2015

12 Capturing the Benefits of Innovation
Activity – Creating value through innovation
This is an activity designed to help explore the ways in which innovation can create value Creating value
Accelerating diffusion activity
This activity is designed to help explore the theme of innovation adoption and diffusion. Accelerating diffusion activity
Carmel McConnel
Audio: Carmel Connel
Joint Solutions
Click to view case study: Joint Solutions Ltd
Xerox
Minimonos – Melissa Clark-Reynolds
‘Minimonos’ is an online game aimed at children which currently has around 250,000 players and is growing fast. (www.minimonos.com) It has a particular focus on sustainability and is a great illustration of the innovation space opening up in this area. In this video interview the company’s founder (and Alpha-Monkey!) Melissa Clark-Reynolds gives some great insights
Helle-Vibeke Carstensen
Helle-Vibeke Carstensen is responsible for innovation within the Danish Ministry of Taxation and in this video talks about some of the challenges of enabling innovation in the public sector. More details can be found at: http://www.skm.dk/foreign/ She is also involved with Mindlab, an innovation support agency which develops new approaches and builds innovation management capacity
David Simoes Brown
In this video interview David Simoes-Brown of 100% Open talks about some of the innovation management challenges involved in working with the new ‘open innovation’ environment. More about the company and some case studies and examples can be found at: http://www.100open.com/
Simon Tucker

Activities
- Using the 4Ps approach to explore innovation space
- Uses for ….
- Uses for …
- TRIZ
- The Way We Do Things Around Here
- Success and Failure in Innovation
- Strategic planning for implementation
- Strategic advantage through knowledge
- Strategic advantage through innovation
- SPOTS – an audit framework for new product or service development

Cases

Deeper Dives
