This case explores how Adidas, the sports goods manufacturer, has been working with open and user led innovation approaches to revise the ‘front end’ of its innovation processes and move along the emerging trajectory of ‘mass customization’ Click here to view Adidas
Posts By: wiley-admin
NPI
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Threadless
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Lego
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Marshalls
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Zara
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Kumba’s High Involvement…
Click to view: Kumba Resources