Posts By: John Bessant

Red Button Design

This is a case study of an entrepreneurial venture established to try and solve problems of delivering fresh drinking water in developing countries.Red Button Design Case Study

James Dyson

This is a case study highlighting some of the challenges in developing and then growing an entrepreneurial business. Dyson Case Study

New cases added – Local Motors, Yellowberry

We’ve added two new cases:   Local Motors, describing a user community co-creating cars, vehicles and other solutions Yellowberry, a start-up in the field of teenage clothing which highlights the importance of user needs