Ethnography One of the problems with market research is that asking people questions about their preferences, wishes and needs may not give the full picture. For many reasons people often say something different to how they actually behave. For this reason a useful addition to the market research toolkit is ethnography. This is a
Posts By: John Bessant
Deep dive Absorptive capacity This explores the concept of AC and its implications for building innovation management capability
Supply chain learning This deep dive explores the theme of shared learning and innovation across supply chains and suggests that the competitive advantage of firms like Toyota owes much to sustained implmentation of this approach
Servitization This deep dive explores the growing shift towards a service economy with even large scale manufacturers changing their approach.
Transcripts are available for: video 1Process Innovation In A Hospital Setting Video 2 Improving The Patient Experience in Torbay Hospital Video 3-Enabling Innovation in a Hospital Setting
This is a link to a discussion between David Nussbaum, Chief Executive of WWF and Deborah Meaden, a successful entrepreneur and panelist on the TV series ‘Dragon’s Den’.
In these videos medical staff from Torbay Hospital UK, talk about their work in trying to make improvements to service quality and patient experience Video 1 Video 2 Video 3 You can find transcripts of the videos here
Two videos added – John Bessant talking about: Exploring innovation space Managing knowledge spaghetti New case added – Pixar Studios
In this video John Bessant talks about using the 4Ps approach to help explore innovation space
In this video John Bessant talks about some of the challenges and opportuntties in the world of open collective innovation