Posts By: John Bessant

Ethnography

Ethnography   One of the problems with market research is that asking people questions about their preferences, wishes and needs may not give the full picture. For many reasons people often say something different to how they actually behave. For this reason a useful addition to the market research toolkit is ethnography. This is a

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Deep dive – Supply chain learning

Supply chain learning This deep dive explores the theme of shared learning and innovation across supply chains and suggests that the competitive advantage of firms like Toyota owes much to sustained implmentation of this approach

Deep dive – Servitization

Servitization This deep dive explores the growing shift towards a service economy with even large scale manufacturers changing their approach.

Transcripts of Torbay Hospital videos

Transcripts are available for: video 1Process Innovation In A Hospital Setting Video 2 Improving The Patient Experience in Torbay Hospital Video 3-Enabling Innovation in a Hospital Setting

Process innovation at Torbay hospital

In these videos medical staff from Torbay Hospital UK, talk about their work in trying to make improvements to service quality and patient experience Video 1   Video 2   Video 3   You can find transcripts of the videos here