Activity: Sources of innovation Where do innovations come from? Use the chapter in the book on ‘Sources of innovation’ to give you some ideas. Try and generate a list to populate the table below with examples. Source of innovation Examples R&D laboratories New drugs in pharmaceutical industry Market research New or improved
Posts By: John Bessant
The innovation landscape has changed profoundly in the past decade and there is now considerable emphasis on opening up to new sources of knowledge and to the ideas of users in particular. In this report you can find an overview of some of these key trends and the emerging properties which they offer. Open_Collective_Innovation
Ethnography One of the problems with market research is that asking people questions about their preferences, wishes and needs may not give the full picture. For many reasons people often say something different to how they actually behave. For this reason a useful addition to the market research toolkit is ethnography. This is a
Deep dive Absorptive capacity This explores the concept of AC and its implications for building innovation management capability
Supply chain learning This deep dive explores the theme of shared learning and innovation across supply chains and suggests that the competitive advantage of firms like Toyota owes much to sustained implmentation of this approach
Servitization This deep dive explores the growing shift towards a service economy with even large scale manufacturers changing their approach.
Transcripts are available for: video 1Process Innovation In A Hospital Setting Video 2 Improving The Patient Experience in Torbay Hospital Video 3-Enabling Innovation in a Hospital Setting
This is a link to a discussion between David Nussbaum, Chief Executive of WWF and Deborah Meaden, a successful entrepreneur and panelist on the TV series ‘Dragon’s Den’.
In these videos medical staff from Torbay Hospital UK, talk about their work in trying to make improvements to service quality and patient experience Video 1 Video 2 Video 3 You can find transcripts of the videos here
Two videos added – John Bessant talking about: Exploring innovation space Managing knowledge spaghetti New case added – Pixar Studios